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How Style Can Fight Greenwashing in 2023


As the style business grapples with its influence on the local weather, it should additionally reckon with the way it talks about sustainability. Greenwashing — when manufacturers use obscure advertising and marketing phrases to speak a product’s “sustainable” bona fides, whether or not that pertains to carbon emissions, water use, cloth composition or manufacturing — has lengthy been a priority for activists and others doing the work to teach customers on vogue’s dangerous practices. It is solely grow to be extra refined with time: It is laborious to enter a retailer or onto an e-commerce website with out seeing a tag invoice a product as “inexperienced,” “aware” or “eco-friendly.”


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